At BPD (part of Rabobank) I grew from sales manager to Head of Digital. I led the transformation of a traditional sales organisation into a data-driven e-commerce model across the Netherlands and Germany, built the first fully online sales platform for new-build homes in the Netherlands, and led a multidisciplinary team of fourteen at the intersection of marketing and tech.
I made that shift myself: from working on documents and gut feeling to working on data. That’s what WOOOLF sets in motion for others.
Proof
What motion delivers.
Recognition Webby nomination · Zilveren Spin · Lovie Award
Education Executive Master of Marketing (TIAS) · AI: Implications for Business Strategy (MIT Sloan)
Why WOOOLF
It’s how a wolf operates.
Scouting ahead at times, but as a pack when it counts. If you want to go fast, you go alone. If you want to go far, and make it last, you go together.
He reads the terrain first. Knows when to wait and when to move. As one. Boardroom and work floor, strategy and mud on your boots, digital and human.
Oh, and read the name backwards and you’ll find what we leave behind:
FLOOOW
People in motion. Ready to change.
Is your digital ambition standing still?
Decisions still running on documents and templates instead of data. Plans that never get past the strategy session. AI on the agenda, but no plan. Let’s read the terrain together and get it moving. A first 30-minute conversation, no strings attached.
Book an introduction