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From hype to roadmap
AI assessed soberly at board level: what it can do for you, what it can't, and what the first sensible step is. A roadmap with an owner.
More about from hype to roadmap →WOOOLF · The change agency for the real estate sector
We help developers, builders, investors and housing associations turn their ambitions in data, digital and AI into practice that works. A senior at the table, no product to sell, and only done when it runs without us.
20+ years
in real estate, from new-build sales to digital strategy at a major developer.
Read the story ↗One point of contact
From the first conversation to the handover. What we promise, we deliver ourselves.
How it works ↗What we do
Every route starts by reading the terrain and only ends when your own people take over.
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AI assessed soberly at board level: what it can do for you, what it can't, and what the first sensible step is. A roadmap with an owner.
More about from hype to roadmap →02
Steering on data instead of memos and spreadsheets. The information chain mapped, management information designed with its users, requirements for IT.
More about from document to data →03
Several parties, one digital ambition. Independent direction on roles, governance and a shared roadmap, until it runs by itself.
More about from friction to flow →
Boardroom and shop floor. Strategy, and mud on your boots.

Why WOOOLF
“I spent twenty years in real estate and property development, fourteen of them leading digital at a large developer. I kept seeing the same thing: good plans, enough budget, and an organisation that kept working around them. Not because the technology fell short, but because nobody got the boardroom and the shop floor moving together. That is what I do.”
— Erik van der Wal, founder
A senior at the table, from start to finish.
About Erik →“Most change is pushed. Rolled out from the top, dropped on the shop floor. Real change only happens when worlds start moving together.”
WOOOLF · Built to keep moving
How it works
Collaboration
We work alongside your existing advisers, IT vendors and supply-chain partners, and bring in specialists when needed.
Best fit
Developers, builders, investors, housing associations and public bodies with their own organisation and a digital ambition that isn't getting off the ground.
Terrain scan
From hype to roadmap
We make AI understandable for the board, assess soberly which applications matter for you and put down a roadmap with an owner inside your own organisation.
Discuss this in 30 minutes →Pick a time in the calendar. Thirty minutes, no strings attached. Or email info@wearewooolf.com.
A straightforward conversation about where things are stuck, what has been tried and whether WOOOLF can help. No pitch.
Opens the Google Calendar booking page.
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