WOOOLF · The change agency for the real estate sector

Change comes as surely as night follows day. The question is how you move with it.

We help developers, builders, investors and housing associations turn their ambitions in data, digital and AI into practice that works. A senior at the table, no product to sell, and only done when it runs without us.

Book a 30-minute introductionOr start with the terrain scan →

20+ years

in real estate, from new-build sales to digital strategy at a major developer.

Read the story ↗

One point of contact

From the first conversation to the handover. What we promise, we deliver ourselves.

How it works ↗

100% independent

No software to sell and no vendor to favour.

What we do ↗

Clients

WoningborgWoningBouwersNLSustay

What we do

Three things we do really well.

Every route starts by reading the terrain and only ends when your own people take over.

01

From hype to roadmap

AI assessed soberly at board level: what it can do for you, what it can't, and what the first sensible step is. A roadmap with an owner.

More about from hype to roadmap →

02

From document to data

Steering on data instead of memos and spreadsheets. The information chain mapped, management information designed with its users, requirements for IT.

More about from document to data →

03

From friction to flow

Several parties, one digital ambition. Independent direction on roles, governance and a shared roadmap, until it runs by itself.

More about from friction to flow →
Terrain photo from the WOOOLF brand book

Boardroom and shop floor. Strategy, and mud on your boots.

Portrait of Erik van der Wal

Why WOOOLF

“I spent twenty years in real estate and property development, fourteen of them leading digital at a large developer. I kept seeing the same thing: good plans, enough budget, and an organisation that kept working around them. Not because the technology fell short, but because nobody got the boardroom and the shop floor moving together. That is what I do.”

— Erik van der Wal, founder

A senior at the table, from start to finish.

About Erik →

“Most change is pushed. Rolled out from the top, dropped on the shop floor. Real change only happens when worlds start moving together.”

WOOOLF · Built to keep moving

How it works

Three simple steps.

  1. 30-minute conversationTell us where things are stuck. We'll say honestly whether we can help.
  2. Terrain scanConversations with leadership, the shop floor, IT and partners. A senior view, with prioritised first steps.
  3. Move together, then let goSolve the main bottlenecks and hand the wheel to your people. We step back once it runs by itself.

Collaboration

We work alongside your existing advisers, IT vendors and supply-chain partners, and bring in specialists when needed.

Best fit

Developers, builders, investors, housing associations and public bodies with their own organisation and a digital ambition that isn't getting off the ground.

Terrain scan

Where are things stuck for you?

From hype to roadmap

We make AI understandable for the board, assess soberly which applications matter for you and put down a roadmap with an owner inside your own organisation.

Discuss this in 30 minutes →

Want to see if it fits?

Pick a time in the calendar. Thirty minutes, no strings attached. Or email info@wearewooolf.com.

Erik van der WalIntroduction, 30 minutes

A straightforward conversation about where things are stuck, what has been tried and whether WOOOLF can help. No pitch.

Pick a time in the calendar →

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