About Erik van der Wal · Founder
Twenty years in the field. Now on your side of the table.
I come from practice, not from consultancy. I've sat where you sit: with a digital ambition, a board that wants results and an organisation that is busy with today.
The journey
I made the move I now guide others through myself first.
- 2005 – 2012New-build salesOn the commercial side of real estate and property development. Learning what moves the customer, and where information gets stuck in the process.
- 2012 – 2026Digital at BPD EuropeAt BPD Europe, part of Rabobank, from e‑business manager to Head of Digital Europe. Online sales, data and dashboards, BIM and supply-chain collaboration, and the digitalisation strategy of an international organisation.
- 2026 – nowFounder of WOOOLFThe same transformation, now for organisations across the real estate sector. Independent, with no product to sell.
What I bring to the table
Boardroom experience, with boots on the ground.
01Strategy to executionFrom vision to roadmap, budget and the teams that build it.
02Steering on dataDashboards that boards actually make decisions on.
03Technology to valueBIM, digital twins, proptech and AI, judged on what they deliver.
04Boardroom and shop floorThe bridge between leadership, IT, vendors and the people who do the work.
